Bing Captures Almost 10% of Market Share

REDMOND, Wash. — Microsoft’s upstart search engine Bing continues to grow, but not at the expense of Google.

Since making its debut in June, the adult-friendly search service has received positive reviews while continuing to claim more market share. As of this month, Bing commands 9.9 percent of the market.

The conventional wisdom surrounding Bing has long held that what’s good for Bing is good for adult. Its video search has received accolades for its dynamically loading thumbnails that play samples when users mouse over them. In addition, Microsoft established a porn-only subdomain at Explicit.Bing.net that lets system administrators filter out adult content at the server level.

But despite the increased traffic for Bing, it’s still no threat to Google. The search engine king just grabbed another half point during October while Bing was growing.

So who’s the casualty? Yahoo search, which dropped 0.8 percent over the same time period. In July, Yahoo cut a deal with Bing to combine their search engine traffic. According to the deal, Bing will power Yahoo search. All told, the two companies control the remaining third of search engine traffic.

That said, Bing continues to get good grades from the tech punditry, which praised its recent addition of real-time data from Facebook and Twitter. That means that Facebook status updates and Twitter entries, aka “tweets,” will enter into Bing’s search index.

In addition, Microsoft has improved the Bing video player. Instead of a simple search, users can now search and organize videos into a unified player.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pre-Nominations Now Open for 2026 TEAs

The pre-nomination period for the 2026 Trans Erotica Awards (TEAs) is now open.

FSC Releases Updated Age Verification Toolkit

The Free Speech Coalition (FSC) has announced the release of its updated age verification toolkit.

Duke Tax Joins Pineapple Support as Supporter-Level Sponsor

Duke Tax has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

UK Moving Ahead with Plan to Outlaw 'Choking' Content

The U.K. government has announced its intent to follow through on criminalizing “choking” content, a plan that was announced earlier this year.

Italy to Require Age Verification for Adult Sites

Italian media regulator AGCOM has announced that all sites and platforms hosting adult content will be required to implement age verification systems starting Nov. 12 to prevent access by users under 18.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Show More